Yield
Yield refers to the revenue earned per shipment, container, or ton in freight operations. It is a key metric used to understand how much income is generated from moving cargo. Yield focuses on revenue quality, not just volume. Higher yield usually indicates better pricing or cargo mix.
In freight operations, yield helps compare performance across routes, customers, or transport modes. Two shipments may have the same volume but very different yields based on rates, surcharges, and service level. This makes yield a more meaningful measure than total revenue alone. It shows how effectively capacity is being monetized.
Carriers and logistics providers use yield to guide pricing and capacity decisions. Low-yield cargo may fill space but reduce overall profitability. High-yield cargo supports margins even if volumes are lower. Balancing yield and volume is a constant operational focus.
Overall, yield is a practical indicator of profitability in freight operations. It helps measure pricing strength and cost recovery. It supports smarter commercial decisions. And it gives clearer insight into financial performance across the network.
Frequently Asked Questions about Yield
Clear answers to the most common questions people have when learning about Yield.
Total revenue shows overall income, while yield shows how much revenue is earned per unit moved, giving a clearer view of profitability.
It helps identify which routes, customers, or cargo types generate better returns and supports better pricing and capacity decisions.
Yes. If additional volume is accepted at lower rates, overall yield can drop even though total revenue increases.